Strategy Solutions

Most companies spend the majority of their time and energy on the day-to-day “urgent tasks” at the expense of the longer-term “strategy”. We offer the following services to help you create a powerful vision and plan for your future. We follow up with complete implementation support:

  • Vision and mission articulation
  • Strategic business planning; execution support
  • Team growth
  • Exit strategy planning
  • Goal setting
  • Values development and articulation
  • Planning and implementing major change
  • Planning and managing growth


Vision: provides the point of reference for the organization and a beacon to go towards. A vision statement pushes the association toward some future goal or achievement. It should have three components (AIP):

  • Aspiration: a unique long-term achievement the company is striving for.
  • Inspiration: provides a compelling “magnet” which will pull the organization onward and upward through change.
  • Perspiration: invites and suggests the hard work that will be necessary to achieve the vision.

Mission: a statement of organizational purpose. A mission statement guides current, critical, strategic decision making. Corporate mission statements are the operational, ethical and financial guides for companies. A mission statement is an enduring statement of purpose for an organization that identifies the scope of its operations in product and market terms and reflects its values and priorities.

Goals: define the specific, measurable achievements the company will invest resources in. Key elements of good business goals include:

  • The goal covers vital elements for the business; revenue, profit, new accounts, product/service launches, etc.
  • Specified target date; the explicit time period for goal achievement is defined.
  • Measurable and verifiable; the goal must be objective, not subjective.
  • Realistic and attainable, yet challenging; the goal should strike a balance between “easy” and “impossible”.
  • Contributes to values and priorities of company.
  • Specifies single key result; should not mix desired outcomes. This allows a conscious decision on the relative priority of goals that have an inherent tension, e.g. “profit” and “customer service”.
  • Controllable by the individual or team that “owns” the goal; resources and authorities required for goal achievement are under the control of the goal “owner”.
  • Written; goals that are written are durable and not subject to “revisionism” as events unfold or people in the company change.

Organize effectively: how the company organizes its resources should be in relation to how it intends to achieve its goals.

Strategic plan: high level statements of how company will achieve goals; 1 – 5+ years.

Tactical plan: specific action plans to support goal achievement; What – Who – When – Budget.

Monitoring/Follow up: A process for monitoring progress, evaluating new realities (opportunities and threats).

  • Strategic – quarterly
  • Tactical – monthly